Who is really behind Meetic? Dive into user insights 🧐

Next, let’s dive into the thoughts of the people I surveyed, to have a closer look on their behaviors. Here are the questions I asked which seemed to be relevant to better understand Meetic users:

• How old are you?

• What is your gender?

• Where do you live ? City or countryside?

• Do you use dating apps in general? Always/Often/Sometimes/Rarely/Never

• Did you ever used Meetic? Yes/No

• Are you using it now? Yes/No

• How often do you use it? Daily, weekly, monthly, annually, never

• If you use it or you have used it, are/were you happy with it? From 1 to 5

• What is your goal for using Meetic? Serious relationship, making friends, occasional dating, others

• Did your expectations match the reality using this app? Yes, partially, no

• Do you think the algorithm is effective in suggesting profiles? Yes, partially, No

• Have you ever had a date thanks to Meetic?

• How do you rate user experience? From 1 to 10

• How do you rate the interface and design? From 1 to 10

• Would you recommend Meetic to your friend? From 1 to 10.

 

Concerning my data collection, I wanted to inform that it could be difficult to analyze very precisely as half of my respondents never use dating apps and even further, for those who are or were using it, only 21,9% have already used Meetic. On another hand, this information could be taken as an insight for the brand to better understand why people are using only little the app.

 

But, first of all, to give a bit of context, it is important to know that my respondents are mostly women living in cities for almost 70% of them. This information could be used by the brand to implement strategies more targeted to this audience.

 

Regarding the frequency, it is really varying between each user. For example, 28,6% are using it weekly as well as those using it monthly. And for the other categories, it is also equally split as around 15% are using it daily or annually. Regarding these results, we can say that Meetic is not a daily-use app but mostly use occasionally. This could be a good insight for the brand as the goal could be to enhance user engagement and retention by implementing new strategies to differentiate from other apps as the competition is intense in this market. It could be just asking for feedback, being more active on media, creating a loyalty program for example.

 

Most of my respondents were globally satisfied with the app rating with a 3 or 4 out of 5 for most of them. This could be used and highlighted on Meetic website and on download platforms such as Android or IOS. For example, on their website it is said “application préférée des français” (“French favorite application”) but it is not well leverage. They could highlight customers testimonials in their communication and campaigns to build trust and attract new users.

 

Then, I saw that almost 60% of the respondents were using Meetic for serious relationships which is easily understandable as it is aligned with the app’s main purpose.  Meetic is doing a good emphasize on this point and should continue this way as it appears to be really understood by the customers.

 

Then, the diffuse answers to whether expectations are matching the reality using the app show that there might be a room for improvement. Maybe, they can highlight more what each person is looking for in user profile for example.

 

Meetic is seen as quite effective as 60% of the respondents already had a date thanks to the app. This is showcased by Meetic success stories which we can often see on the TV ad or on the website.

 

Once again, the user experience, interface and design ratings are very diffuse because most of them are rating between 6 and 8 but, we have still people rating the user experience at 10 and also at 2 or 3. We have a varied perception among users and this point could be really improved by the brand. Indeed, the brand could implement a deep survey or even interviews to better understand what the pain points are and what are the customers’ expectations regarding the user experience.

 

Finally, to the question “Would you recommend Meetic to a friend?”, the answer is almost equally split between “Yes, why not” with 57% of the answers and “I don’t think so” for 43%. These mixed answers reflect that globally, Meetic users are not really satisfied with the app. This signal should be taken into account seriously by the brand in their strategies in order to increase its customers overall satisfaction.

 

Overall, Meetic seems to be largely use or at least have been. Indeed, there is a potential for improvements as maybe the competition is more and more intense and Meetic has to adapt to new expectations. The company should go further in the analysis of their strenghhts and weaknesses to reinforce its position on the market. Stay tuned for new articles to come!

 

Bye dear readers 😘