In our fast-evolving environment regarding the technology, artificial intelligence is increasingly presents in our daily life even in our “romantic” behaviors. Don’t tell me you never thought about asking ChatGPT how to find a boyfriend or a girlfriend? I’m kidding! But more seriously, what it would be dating tomorrow?

 

Meetic, as a lot of brands and as its fellow dating apps, is trying to take the advantage of artificial intelligence to always improve and personalize the user experience but also to provide innovative ways of finding love. Your profile information, your preferences and the features you choose, or use can help Meetic to target you with specific content.

 

Matches are they really matches?

First of all, we know that the core of a dating app is to match profiles according to preferences and similarities. So how Meetic does this? Thanks to artificial intelligence of course! And more specifically through a powerful algorithm as a tool that uses data analysis such as user information, preferences, actions to ensure meaningful connections.

 

Artificial intelligence for marketing

Artificial intelligence could also be used for marketing purposes. Indeed, brands in general use artificial intelligence to descript and understand their users and targets through their interaction with the brand on social media for example.

Indeed, Meetic is also collecting data to target the user with the right ads for each user.

 

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As we can see, at the minute you’re getting onto the Meetic website, you’re facing artificial intelligence, welcomed by a chatbot which will help you creating your account and setting your preferences. This showcases that artificial intelligence is fully integrated into the website to make it more user-friendly. Also, Meetic has created its artificial intelligence called Lara in 2016 which is a chatbot on Facebook Messenger.

 

What’s next?

While Meetic uses artificial intelligence mostly for basic purposes, some people already tried to bring it deeper considering the dating market. Did you ever heard about this guy who created a bot able to find matches and to talk to hundreds of women at the same time? It is a dating assistant which is named Bernie.ai, created to to automate the process of finding matches. Indeed, it is a machine learning as it based his choices on user past likes and dislikes to try to find the best profiles. Consider that it is able to look at several profiles at the same time, every second. Sounds incredible right? Or maybe scary…. Of course, it was forbidden really quickly.

 

And for Meetic?

As we can see with new tools such as ChatGPT, artificial intelligence is just new and will continue to surprise us with its capacities. Meetic, for exampIe is now just using the basics it needs to work meaning the data collection regarding the information given during the profile creation as well as the data collected through the use of Meetic such as the activity and the location. This information is used to allow Meetic to have a powerful algorithm to make sure the profiles the app proposes are really matching with the user’s expectations. But, looking forward, the brand has the potential and will probably enhance the usage of artificial intelligence faster than we think.

 

Imagine the creation of a virtual buddy, an avatar which will accompany you in your love quest!

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First, your avatar will be a physical representation of you based on the pictures you provided. You could be also able to set up your avatar with your preferences regarding the profiles you’re looking for which will allow your buddy to easily find more potential matches. If your avatar is sets for only blond hair and people who cook, your buddy will be able to find profiles with these criteria regarding avatar appearance and information it embodies.

 

Secondly, your avatar could serve as a personal buddy, like a real friend. You can ask him everything you want such as advices or if you need help for something or whatever. No more struggling finding the right answer, your buddy will be here for you!

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Finally, I would say that artificial intelligence is brand new, but it is developing really fast. While brands are already actively using artificial intelligence, it becomes crucial for both brands and users need to stay aware of the next steps to come and remain open to endless possibilities.