Matchmaker
How do YOU experience dating on Meetic?👩🏻❤️👨🏻



Image credit: freepik
Image credit: www.mobileappdaily.com
Image credit: shutterstock
The user experience represents how a “user interacts with and experiences a product, system or service. It includes a person's perceptions of utility, ease of use, and efficiency”. This is the reason why it is really important as user are your clients and if they are dissatisfied with your product or service they are just going to it give up. User experience could really determine the success or failure in each product and service we use. It is critical for businesses to be carefully attentive to this point in order to succeed.
So why Meetic is different from the other apps regarding the user experience?
Talking very broadly, the user experience on Meetic follow a journey which starts by the profile creation through user information, their preferences and photos. Then, according to this, Meetic will suggests potential matches even if the user can still browse for profiles. Finally, the next step is about contacting and engaging with your match.
Regarding more useful information, first, you have to know that Meetic is following a freemium model meaning that it’s totally free (so you can have a try) but if you want you can subscribe for more features or unlimited searches for example. Then, as it is always a question, Meetic is really regarding privacy and safety, they say “the priority of our customer service is your security and the protection of your personal data”. For this, you can “signal” or even “block” a profile. Finally, we could say that to improve always more the customer experience, they have a mobile app in addition to their website to make sure no one is forgotten.
Let's have a quick look on what you can expect to see on Meetic 😉

As we can see, Meetic is using a very bright pink color which could represents love and romance to create emotions into the user. But, on another way, it makes the brand distinctive from the other one. The color is very bright which attract users and if I say “do you know a dating app which use pink as a brand color?”, I think everyone knows it’s Meetic. Going a bit more deeper, we can say that the entire interface is really user-friendly and easy to use which make the app very appealing to a lot of people.
But, on another hand the power on Meetic is far more just the app. Indeed, the user experience is more than just through the app and their website as you can see Meetic in your TV for example and even in your daily life.
Indeed, Meetic really differ from its competitors on this point. For example, it is less common to see TV ads about dating apps except for Meetic which is very presents on this media. I am sure you already saw this one once.

Image credit: YouTube
This ad reinforces the brand visibility, but it could also impact the overall user experience. Indeed, it could serve as an introduction to the brand because anyone even not using the app will face the image, storytelling of the brand potentially attracting people who didn’t considered using Meetic before.
And that not all, Meetic go further to create new dating experiences, bringing the user experience to real life. Let’s discover it!

For example, here, Meetic is doing a partnership with a decoration brand for Valentine’s Day, to immerse people in the world of Meetic.

The second event is very distinctive to Meetic as they are the only one to do so! Indeed, they transform an online dating into reality through events such as the cooking one here.
As said, Meetic is also the only one doing “dating events” as this one. In this TikTok video, we can see that the brand is promoting a cooking event where anyone can meet singles during a pastry workshop. Therefore, these two videos show a completely new way of enhancing user experience, providing users with new opportunities to meet people.
The partnership, as the TV ad, can reach another audience and Meetic is engaged to bring digital to reality without texting or just providing opportunities to meet people in person and in a reassuring context as it can also enhance trust regarding safety. Meetic adopted a completely different approach of the user experience which allow the brand to differentiate from others.
References
TV ad: https://www.youtube.com/watch?v=QFeP2lIVnKA
Cooking event: https://www.tiktok.com/@meetic.fr/video/7254572634409651482
Meet events: https://www.meetic.fr/p/events/
User experience definition: https://www.close.com/fr/sales/glossary/user-experience?translation-selector=
Meetic: https://www.meetic.fr/?geo-redirection=www.meetic.com&