How does our digital cupid talk to us?

Beyond the algorithmic matches and swipes, a vibrant community is inevitable to enhance user experience. Thanks to the development of social media, it is possible to share curated content, to have interactive engagement with the users, to talk to the users, and form a community! Branding experience can exist in different form! Follow me to discover how Badoo utilizes its online platform, to create a comprehensive experience for the users.

Social Media

Paintin' the Town Purple and Pink!

Every social media post is featured in signature purple and pink, the exact hues that dance in harmony with Badoo's logo. It's more than the color scheme, but it is realted to the brand identity. Whenever the followers read the posts on soical media,their impression of Badoo roots in their digital consciousness.

Let’s go on the date together!

Badoo invites their users, or the influencers to share personal stories or experiences related to dating app, their thought of relationships and dating etc, forming a community for users to connect in an intimate and relatable way. Other users can also share their experiences in the comment section, not leaving any users behind in the conversation!

This way helps to create a sense of community and empathy among Badoo users and build brand loyalty instead of just swiping the app alone. (Click the photo above to watch the video)

Personalized Dating Wisdom

Badoo issues personalized content in interactive and interesting ways, such as street interviewing, to offer dating tips, relationship advice, or general guidance on winning the dating world.

Sharing valuable insights and ideas beyond the dating aspect, it can enahnce users experience. (Click the photo above to watch the video)

Blog

Get to know yourself more

The blog generates contents that goes beyond the scope of dating. By sharing lifestyle attitude, relationship insights, self-improvement tips etc, the users get to know themselves more.

For example, Badoo created a small texting language quiz to let the users understand themselves better and what to expect in the concertation. The users feel more valued and can have more trust on Badoo. (Click the photo to try the quiz)

I want you to have a good date

The blog educates users about the app's features. What surprises me is Badoo shares how to unmatch and when to unmatch when users don’t feel comfortable with the other users, Badoo is ensuring the users can have a good user experience and enjoy the conversation.

Badoo also shares best practices for online dating, and safety tips etc. Badoo promotes a responsible and positive interactions, contributing to a safer and more enjoyable platform. (Click the photo to read more)

What is the “MBTI’ of Badoo?

The tone in the blog is usually casual, supportive, humorous, like a close friend sharing the experience. Through the blog, Badoo showcases the brand personality, the blog allows Badoo to express its values and connect with users on a deeper emotional level. (Click the photo to read more)